About Us

InsuranceNoodle

InsuranceNoodle is a web-enabled wholesaler of commercial property and casualty insurance products from the nation's leading insurance companies. Agents who use the InsuranceNoodle system get access to products and quotes from multiple carriers using a single application data entry system. This is backed up with support from a state-of-the-art service center staffed by licensed insurance agents who work with technology and the carriers to place risks and to provide servicing of in-force accounts.

Noodle Specialty Brokers

To meet the specialty product (professional liability and specialty property and casualty insurance) needs of the small commercial marketplace not currently met by the standard admitted markets, Noodle Specialty Brokers, a division of InsuranceNoodle, has been established.

Based on InsuranceNoodle’s proprietary single entry (SEMCI) technology, Noodle Specialty Brokers provides retailers and wholesalers online access to specialty small commercial products. NSB will offer admitted and non-admitted products as a program manager for nationally recognized carriers.

NSB's Internet-based front end includes appetite information – which enables submitting producers to quickly determine if a specific product is available – and screens unwanted risks before being seen by the underwriter. The technology package also handles submissions, quotes and service for active policies, creates a submission management platform, date- and time-stamps each transaction, and creates a complete electronic file. The program database analyzes submission and transaction information thoroughly and instantly and provides the ability to deliver an application electronically to a referral underwriter and translate the application into Acord and supplemental applications.

Currently, Noodle Specialty Brokers offers appointed wholesalers and agents direct access to the following products and programs:

The following products are currently available through the InsuranceNoodle website and to other appointed wholesalers/agencies:

Additional products are being developed.

Insurance Companies

Noodle Specialty Brokers works with several admitted and non-admitted markets.

Management Team

Our management team members, on average, have more than 20 years of experience in the insurance and financial services industries.

Don Urbanciz, Chief Executive Officer - Willis Small Commercial
Don Urbanciz
Don plays a lead role in establishing partnerships and alliances. With more than 30 years of experience in the insurance industry, he has strong relationships with senior executives at many of the top 20 commercial insurance companies. Don is a former President and Managing Director of Marsh Midwest and a former CEO of Aon Midwest, where he doubled revenues in five years.
Kathryn Emmerson, Chief Executive Officer
Kathryn Emmerson
Kathy is responsible for day-to-day operations and developing major client and insurer relationships. She has more than 30 years of insurance brokerage experience as a former Executive Vice President of Aon Risk Services and a Senior Vice President of Marsh specializing in major client relationships, marketing and agency management.
Tim Adelman, Chief Financial Officer
Tim Adelman
Tim is responsible for the financial and administrative operations of InsuranceNoodle. As a certified public accountant, he has 16 years of experience in distribution economics and agency acquisitions and has served as the Chief Financial Officer of Aon Enterprise.
Andrew Wood, Chief Operating Officer
Andrew Wood
Andy is responsible for customer service operations and marketing. He is a former Vice President of Business Development at CNA Life, where he was responsible for e-commerce partnerships. Andy also served as a senior manager at Andersen Consulting.
Bob Eisenhart, Chief Technology Officer
Bob Eisenhart
Bob has overall responsibility for application development, system support service operations, technical infrastructure and integration of carrier systems that support the service and delivery of information to InsuranceNoodle customers and affinity partners. He has over 20 years of experience leading the implementation of advanced technology solutions in the insurance industry, most recently as a Vice President at Marsh USA Inc. and Aon Risk Services.